When a major chunk of consumers in the camera market are youngsters, teenagers who love to take pictures of themselves at birthday parties, it is only imperative that cameras that suit their “special” needs should be manufactured. Cameras have to be made slim and small, about the size of a credit card, colourful and loaded with features that are user friendly as well as unique. One clear example of such a camera that fits the needs of the youngest group of consumers is the Sony Cybershot DSC-T90. This ultra compact, slim camera comes with resolution 12.1mp and a zoom capacity of 4x, with a 35mm length equivalent of 35mm to 140mm.

Design and Functioning

Made for the ever-fashion conscious youngest generation of consumers – the teenagers – the Sony Cybershot DSC-T90 is just like them. Since touchscreen is the newest thing on the block, it isn’t a surprise that this camera too comes with touchscreen controls. This credit card sized camera with a metallic, glossy finish is available in colours like Baby Pink, Sky Blue, Midnight Black, Metallic Silver and Bronze. It provides for not just taking excellent pictures but also managing them well – with its Easy Image Management function photos can be browsed in four convenient ways: by Standard Folder view, Date view, Event view, and Favorites showing only user-selected images. The user can use the touch screen to navigate menus, specify where to the camera as to focus, or zoom in on the pictures that have been taken for a closer look at details. One can choose from 14 convenient photo modes to quickly adjust for specific shooting conditions, some of which include – Auto, Program Auto, Easy Shooting, and Scene Selection such as High Speed, High Sensitivity, Landscape, Soft Snap, Twilight Portrait, Twilight, Beach, Snow, Fireworks, Underwater and Gourmet Mode. It comes with 11MB of internal memory and is compatible with Memory Stick Duo, Memory Stick PRO Duo, Memory Stick PRO Duo (High Speed), Memory Stick PRO-HG Duo.