A whole series of camera becomes famous or earns repute because of the individual cameras that comprise it. Each individual camera in the series works together to make the whole series a hit in the camera market. One must remember that the cameras together make the series and not the other way round. For instance, one could talk about the Cybershot W series from Sony, where each of its members adds up to make the whole series a hit. The latest one to join this series is the Cyber Shot DSC-W270, which is a 12mp camera with a wide angle lens of the zoom capacity of 5x.

Design and Functioning

Colourful cameras that sport the hues of the rainbow are made for those who wish to flaunt the camera more than its pictures or for absolutely too young to pay attention to what is beneath all the sheen. The Cyber Shot DSC-W270 from Sony makes it clear that this isn’t a camera for the young and restless. Weighing less than 150gs, this camera is available in colours as sophisticated as Plum Red, Midnight Black, Navy Blue and Metallic Silver. With a generous 5x optical zoom range and 28mm wide angle, the Carl Zeiss lens broadens shooting possibilities – from detailed close-ups to panoramic landscapes and fun-filled group shots at parties. Its enhanced Face Detection and Smile Shutter make it easy to capture natural, spontaneous portraits and group shots. The powerful BIONZ processor ensures pristine, low-noise 12.1 megapixel images plus responsive shooting performance. Coupled with high sensitivity (ISO3200), Optical SteadyShot reduces the effects of camera shake when you’re shooting handheld, especially at dusk or in dimly-lit interiors. It contains internal memory of 11MB and is compatible with SD/SDHC cards.