Sanjeev Kapoor is perhaps the most acknowledged chef in India, since his popularity rate is very high, so he is launching his own food channel soon in joint venture with Malaysia’s Astro group.

Sanjeev Kapoor’s Food Channel To Be Launched Soon
Last Updated: 2010-11-30T10:03:06+05:30
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Sanjeev Kapoor’s Food Channel To Be Launched Soon
Sanjeev kapoor
Sanjeev kapoor
Sanjeev Kapoor, one of the best chefs in India, is soon going to launch his own food channel, it is going to be a lifestyle brand, and a joint venture with Malaysia’s integrated cross media group Astro All Asian Networks.
The lifestyle brand will be called ‘Food Food’ and it is a joint venture between Kapoor, his wife’s Alyona’s Turmeric Vision Pvt. Ltd. And Malaysia's integrated cross media group Astro All Asian Networks.

The channel would also mark the foray of Astro into the Indian media sector, the concept of the channel would be available across mobiles and web.

Kapoor further reveals about the channel, “The channel offers an ultimate lifestyle destination for Indian foodies who want to make some quick, easy, balanced meals as well learn about interesting world cuisines. With food being the central element, the shows will offer a variety of lifestyle and entertainment content, and different themes and recipes that the Indian viewers can connect with.”

Raghvendra Madhav, executive director of India and South Asia for media, Astro group says, “We are launching Food Food - 360 degrees of food available across multimedia platforms like TV, web, mobile! Our core target is the middle class Indian in urban towns and cities.”

“Food Food will feature shows about food and food lifestyle like 'Sanjeev Kapoor's Kitchen', 'Firangi Tadka', 'Sirf 30 Minute' and 'Ready Steady Cook.”

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