Volkswagen Awarded At The Outdoor Advertising Convention 2010
Leading automaker Volkswagen has bagged four awards at the Outdoor Advertising Convention 2010 (OAC) in Mumbai.
The list of awards include two awards for roadblock for new Beetle and the creative outdoor advertising for Touareg, one award for Media Plan of the year-Merit for Volkswagen brand campaign and one award for the campaign of the year for Volkswagen total roadblock at the OAC (Outdoor Advertising Convention) advertising campaigns.
The branded company also fetched an award in the creative category, where Volkswagen’s cluster billboard advertisement for the new Beetle got the gold award in automotive sector.
The company has tried a lot to get customers’ attention through a cluster of billboards at India’s main cities including Mumbai. The creativity efforts also got wide appreciation from the public.
Volkswagen did the same campaign for its SUV Touareg that also bagged the silver award in the automotive sector. As part of its campaign, the company had put the Frame of Touareg lighting the Volkswagen logo on the billboard.
The award for the 'Campaign of the Year' was awarded to Volkswagen’s total roadblock for Beetle, Touareg and brand Volkswagen.
There was another award called the 'Media Plan of the Year' – National which was awarded to Volkswagen brand campaign for outdoor hoardings.
Lutz Kothe, chief general manager, Marketing and PR, Volkswagen Group Sales India Pvt Ltd said, “The idea behind the Outdoor Advertising was to create maximum buzz, awareness and impact about ‘Brand Volkswagen’ in India and help the company grab attention and mindshare of potential customers. These campaigns not only created brand recall for Volkswagen across the nation but also played as key part in boosting the company’s sales.”