Dhoni – The Most Powerful Brand Ambassador
Mahendra Singh Dhoni
Indian skipper Mahendra Singh Dhoni has topped the all-India list of celebrity brand endorsements.
The second round findings of CelebTrack, which is a joint effort of Percept Talent Management and Hansa Research, Dhoni has taken over Sachin Tendulkar, who had been leading the first round. Sachin now hold the fifth position.
Dhoni leave not only the sportsperson, but also the tinsel town celebrities, including the 'Badshah of Bollywood' Shah Rukh Khan. Shah Rukh, who co-owns the IPL franchise Kolkata Knight Riders, holds the second place.
When the brand ambassadors from all the sports, minus cricket, are considered, the list is led by Indian tennis player Sania Mirza. Sachin holds the second place of the top-of-the-mind brand list, when only cricketers are considered.
The other celebrities who are part of this list include Amitabh Bachchan, Akshay Kumar, Aishwarya Rai, Katrina Kaif, Hrithik Roshan, Yuvraj Singh and Aamir Khan.
Dhoni had led the Forbes' list of world's 10 top earning cricketers followed by Tendulkar, Yuvraj, Rahul Dravid and Sourav Ganguly.