With a personality like Amitabh Bachchan, any company can look forwrd to great business ventures. Moreover Amitabh’s withering age has not withered his energy, to take onto versatile activities, which is noteworthy.

Colors Channel speedily wants to take over campaign programs in US and UK, Amitabh Bacchan was their ideal choice to be their medium to attract large scale of public in their favor.

Colors channel CEO, Rajat Kamat stated "Our association with Mr. Bachchan for 'Bigg Boss' proved beyond doubt that his reach on the home medium is as strong as his clout in cinema. We certainly wanted to extend our reach beyond India with Mr. Bachchan take us to other countries."

They are tapping on this promotional campaign with Amitabh, with the intention to extent up to the further regions of Europe and Middle East.

Big B is chosen as their international ambassador for their entire campaign, Kamat added "It would basically be Big B weaning audiences abroad into our shows. We're giving Indians in the UK and US all ours shows, the full feed. With Mr. Bachchan's vocal endorsement behind us we hope to capture the attention of Indians in Britain and America."

Colors channel soon to start airing for their shows from the last week of January, where Mr. Bachchan will be introducing the channel and specific shows to NRIs in the UK and US.