Amitabh Bachchan is not the brand ambassador of International Indian Film Academy (IIFA) anymore and it has been officially declared by IIFA and also by Mr. Bachchan on Twitter.

 

Mr. Bachchan has been associated with the IIFA for over a decade and followed by his tweet, the IIFA also issued an official statement which stated that the concept of brand ambassador itself has been called off.

 

The Wizcraft’s official statement says, "Keeping in mind the huge respect that Wizcraft and IIFA have for Mr Bachchan and the deep relationship that we've always shared, we will not have anyone replace Mr Bachchan."

 

Mr. Bachchan was unavailable at the IIFA event last year which was held in Sri Lanka without citing any particular reason for his absence. However, the apparent reason is that last year, the event was boycotted by south Indian film industry who even asked Bollywood to join them.

 

At the last moment, actor Salman Khan took up the responsibility of Bachchan in last year’s event.