Loving experimenting on different activities apart from his professional role, Abhishek has some quality in his blood that definitely comes from his icon father who has a versatile public role.

 

Initially it was Idea Cellular campaign, where he highlighted that people need to walk and talk. On to a different note now he insist 'Use Mobile, Save Paper' to 'Save The Planet’!, to save the human race.

 

Quite an innovative concept  Idea Cellular's new 'Green Planet' campaign is coming up with, where they are going to display Abhishek graphically as a tree for their new promotional campaign.

 

It has a theme line that corresponds with environment friendly concept, to bring awareness about greenery without which we are limited. Depicts how usage of mobile can save paper and make your contribution to spread the greenery around.

 

Question is how it is possible? It can be if you use your mobile as e-newspaper saving bamboo pulps for making tons of paper that goes in waste after reading. It also helps to generate e-bills, make payments and transactions, issue e-tickets and boarding passes which is definitely a way to saying yes to green and no to papers.

 

In order to make a common people aware and to take initiative in environmental activities this is the best way that we could choose to motivate them what Pradeep Shrivastava, (Chief Marketing Officer, Idea Cellular) feels.

 

He states “Environment as a subject touches all, but gets attention only at strategic forums. The common man gets to contribute little towards the cause, due to lack of direction and ideas. Hence, IDEA Cellular has taken up the responsibility of educating the 500 million mobile phone users in the country. If they start using the mobile phone more judiciously, together we can make a significant contribution of saving paper, and therefore, the green cover necessary for the health of the planet” says Pradeep Shrivastava, (Chief Marketing Officer, Idea Cellular),