With digital cameras having gone from being a luxury to a household necessity, most camera manufacturers are coming up with newer and more stylish models to meet the increasing demands and competition. Canon, no doubt is an established name and has often surpassed others, be it in the category of compact cameras or DSLRs. Its IXUS range, for instance, has revolutionized the point and shoot camera market, which markets the cameras as not just a gadget but a style statement. With the Canon PowerShot SD1300 IS, Canon adds another feather to its already ornate cap. This camera offers a resolution of 12.1mp and 4x wide angle optical zoom.
Design and FunctioningCanon seems to be riding high on the success of its sleekly designed, soft edged and tablet shaped design that most consumers fell in love with. It is also equally user friendly and ergonomically appealing. It gives the consumers a choice of five colours – Metallic Silver, Baby Pink, Aqua Green, Sky Blue and Muddy Brown. At 22mm and weighing 140g with the battery, this isn't the thinnest or lightest IXUS model, but it's still very pocketable and, has a feel of well-engineered solidity about it. Canon's Smart Flash system automatically adjusts the illumination for the prevailing conditions, for example using the flash to fill-in shadow detail in daylight exposures. The PowerShot SD1300 IS also comes with the latest Face Detection Technology which recognizes up to 35 faces in a scene and automatically adjusts key focus and exposure settings to ensure everyone looks their best. For carefree shooting the PowerShot SD1300 IS includes Smart Auto and Easy modes with Scene Detection Technology. By analyzing people, distance, brightness and colour in the scene, the camera automatically selects one of 18 scene variables to optimize settings for the best results. It is compatible with SD, SDHC, SDXC, MMC, MMCplus, HC MMCplus cards.
