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Zillion TV has announced to launch an ad-supported internet TV service which will offer on-demand content. Zillion TV has entered in agreement with five major Hollywood studios including Walt Disney Co, NBC Universal, Twentieth Century Fox, Warner Bros and Sony Corp for the personalized TV service. The Hollywood studios will offer their content through ZillionTV's ZBar box.
Zillion TV plans to offer a library of 15,000 movies and TV shows by the end of 2009. The new TV service will enable the viewers to personalize advertising categories and then insert commercials into programs based on their preferences. The content will be delivered via a common high-speed Internet connection.
The new personalized TV service will also enable the viewers to buy items on the spot through a store. The buyer can make their purchases through Visa which is also a shareholder of Zillion TV. The internet TV service will also offer a reward program that will allow the subscribers to earn points for the commercials they watch. The company said that viewers will have to pay a one-time fee of less than $100 to access the personalized TV service.
