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Zee International has bought the territorial rights of telecasting India-Sri Lanka test series in UK from Dubai based Ten Sports.


Zee Sports Bags UK Rights For India-Lanka Series
Last Updated: 24-07-2008 11:10:40 IST
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Ten Sports which is already telecasting India-Sri Lanka Test series in India and rest of Asia has sold its territorial rights of telecasting the same series in UK to Zee International. A statement released from Ten Sports says that the matches will command a potential audience in excess of half a billion fans spread across 100 countries.
 
This will add to the telecasting of the series all across the world. In North and Central America DirecTV is telecasting the series. Similarly Astro is showing it to Malaysia, and traditionally enough Fox Sports in Australia is telecasting the series. On the other hand Radio rights of series for Britain and Europe have been given to BBC.
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