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Zapak has partnered with the makers of the upcoming film ‘Bhoothnath’ to develop a series of games (Bhootnath Game) based on the comedy horror film featuring Amitabh Bachchan. The kids, apart from enjoying the movie ‘Bhoothnath’, will have the pleasure of having a fun gaming site dedicated to them as well as interesting games and prank toys from Bhoothnath.
Zapak will create and market exclusive gaming merchandise specially created around Bhoothnath. At the launch announcement, Amitabh Bachchan remarked that kids are becoming more and more important today hence various brands are vying for their mindshare. He further stated that he was thrilled to know that the film makers were doing merchandise extensions for Bhoothnath with Zapak. Apart from the three packs Bhoothnath game series priced at Rs. 99, Rs. 149 and Rs. 169, Zapak has introduced a microsite dedicated to the film. At their gaming site Zapak kids, they have put up a game called Bhooth Attack with Bhoothnath, where kids apart from making high scores can win prizes.
