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Online gaming portal Zapak has announced Zapak Kids, which according to them is the first gaming destination for kids in the country today. They also declared tie-up with the upcoming Amitabh Bachchan movie Bhoothnath.
On this occasion Amitabh Bachchan said that more and more brands today are competing for the attention of kids. He added that when he came to know that Bhoothnath merchandise is being extended with Zapak, he was very thrilled. The COO of Zapak Digital Entertainment Limited, Rohit Sharma said as kids of 14 years and below represent more than 25% of the users of Zapak online games, hence they are serving this area with great focus. Zapak Kids has been specially created to focus on this section of the audience. The upcoming movie Bhoothnath presented a very interesting chance for Zapak to create a gaming based merchandise and they grabbed it with both hands.
The Game Pack of Bhoothnath series has a game CD that contains the full version of a mystery based game title. The game pack also contains a Bucchki toy which is a high-speed spinning toy aimed at kids. The price of the Zapak Game Pack is Rs.99, Rs.149 and Rs.169. It will be available through the Zapak Cards network. As far as tying up with Bhoothnath is concerned, Zapak has specifically created a game called Bhooth Attack where kids can register their high score and win various prizes.
