Indian Premier League (IPL) fans can say goodbye to their TV sets as Indiatimes partners with Google’s Youtube to telecast all 74 matches of IPL 4 on web. Users would be to catch all the action and highlight clips of all games at ipl.indiatimes.com.
It is also be available on Indiatimes 'YouTube Channel http://www.youtube.com/Indiatimes. This way any fan anywhere in the world can see these matches on web.
Google has entered as a non-exclusive partner for IPL content for 2 years. Through the popularity that they enjoy as of now, Google and Indiatimes would capitalize on their individual brand strengths for making it a more appealing.
YouTube will also enable the facility for users to watch matches on their mobile phones (http://m.youtube.com).
Times Internet’s CEO Rishi Khiani said "The DLF Indian Premier League is a key property for Indiatimes and our endeavor is to offer users a world class online IPL experience. Partnering with YouTube is step forward for us in creating supplementary distribution channels for Indiatimes to reach out to cricket fans world over."
Gautam Anand of Japan and Asia-Pacific (JAPAC) Google, said, "After the phenomenal response last year, we are delighted to bring back all the action from DLF Indian Premier League Season 4 to our users across the globe.”
“Long form sports content has been a big focus area for us, and we're excited to partner with Indiatimes to bring live action from IPL Season 4 to cricket fans on YouTube and set a new benchmark in distribution of sports content online."
Net users would be able to catch all their liked IPL T20 matches on Indiatimes.com and on YouTube (youtube.com/indiatimes) with a 5 minutes delay.