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Shine, an exclusive website for women launched by Yahoo aims catering to about 40 million women yahoo users across the world! The web portal launched recently offers nine categories ranging from beauty to parenting issues, which affect the lives of women on a day to day basis. This new media site by Yahoo Inc can be surfed at ‘http://shine.yahoo.com’. The website editor Brandon Holley believes that the USP of Shine is that it speaks to women as their friend telling them the secrets and tips to simplify their lives.
The lifestyle and entertainment articles for the web portal will be sourced from US major media firms, Hearst Corporation and Conde Naste Publications. The website will also have in-house news staff to write articles related to women daily. Yahoo will also direct content to Shine from its other websites devoted to astrology, finance, health and food. The Yahoo Shine website is considered to be technologically a revolutionary step to educate women and keep them in sync with the changing times.
