Virgin Mobile, on Thursday (November 20) launched its irresistible pricing for “vKewl” mobile phone, a fully loaded cool and stylish mobile phone with Video Recording capability.

vKewl, priced at Rs 3,499 boasts of providing the most desired features like video recording capability and 1.3 mega pixel camera and comes with MP3 player, FM Radio, MMS, Speakers and Headsets. Besides this, the Virgin network is also providing a prepaid connection with lifetime incoming validity.

Launching the product M A Madhusudan, Chief Executive Officer, Virgin Mobile India said that the mobile phone is a lifestyle device for youth and would soon become an extension of their personality and entertainment requirements.

Keeping the youths in mind, the company has incorporated facilities such as video recording and 1.3 mega pixel camera, which will make more affordable for youth to capture and share moments spent with their friends and family.

Citing reports, the CEO said that there would be more than 50 million new youth subscribers added over the next three years in India and the company expects to take a good share of this incremental market.

Virgin Mobile handsets are available across 25,000 outlets and over 1,000 organized retail outlets, including The Mobile Store, Univercell, Croma, Convergem, Vishal Mega Mart and Planet M.