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Entertainment Weekly, an American magazine, is in the limelight after it became the first one to publish a video ad in the printed edition of the book.
A small cardboard piece, which has been inserted in the page, comes with a mini screen. Through this the people who read this magazine will be able to view the advertisements of the American TV network, CBS and Pepsi Max. The cardboard has mini speakers attached to it, which will enable the readers to listen to the ad.
When the readers turn the page, the footage, which is present in the small chip, is activated and the video is turned on. The chip has the capacity for holding clippings for about 40 minutes.
The screens, which are slim, are as efficient as the displays of mobile phones. The chip needs to be recharged for using it continuously.
The BBC quoted Pepsi’s chief marketing officer, Frank Cooper, as saying: "This is an extraordinary way to refresh how we interact with consumers."
Copies of the magazine which come with the video advertisement is available in Los Angeles and New York.
