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Leading Video ad network and video ad platform Vdopia has launched a research lab called VDO Labs which will focus on developing new ad formats. Vdopia is developing revolutionary ad formats like Skin Branding, Skin Branding with product placement, and Skin Branding with overlay to take video advertising experience to the next level.
The Skin Branding ad format of Vdopia allows continuous brand visibility, highly measurable viewer engagement and extended call to action opportunity for advertisers, without interrupting the video viewing experience of the user. The launch of the dynamic ad format allows the advertisers to target online video consumers with contextual, interactive advertising for every second of video watched.
Vdopia has successfully executed Skin Branding ad format for brands like Tata Sky, Big TV and Godrej LCD. According to chief operating officer of Vdopia, Chhavi Upadhyay, when these ad formats are shown together on a video, the campaign performance increases by several folds. Upadhyay added that Vdopia makes this claim after running controlled tests through certain campaigns on its network. The Vdopia officer claimed that these ad formats provide advertisers tremendous value.
Skin Branding ad format delivers more effective monetization of online video content for publishers. According to chief business officer of Vdopia, Saurabh Bhatia, the fully customised ad formats also provide the advertisers with unlimited creative ability for including interactive features and functionality such as promotional videos, animated expansion banners, games, contact forms etc.
