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India’s leading hotel distribution network firm, Travelguru, has been acquired by global online travel firm Travelocity Global. The terms of acquisition have not been disclosed.
"Travelguru will strengthen our businesses, teams and relationships in India, which include our online travel agency website Travelocity India. The buyout will also complement our airline solutions business in India," the US-based company said.
Travelocity belongs to Sabre Holdings, world's leading travel marketing and distribution firm.
Sabre Holdings offers travel services by means for Travelocity Business, which is into corporate travel, igougo.com, which is an online travel community, lastminute.com, which exclusively caters to European travel requirements as well as an online travel site in the Asia-Pacific region called ZUJI.
Travelguru currently provides reservations in about 4000 Indian hotels. The travel services provided by Travelguru are very much transparent and customizable. They also offer instant booking option and confirmation.
Travelguru will be operating as a separate brand in India, whereas Travelocity will be focusing on the growing demand for hotels and distribution network. Travelocity India will be maintaining its complete online travel services, including international and domestic air, hotel and package travel.
"We will leverage the benefits of increased access to hotel content across our sites and our distribution partners and synergies in product, technology, partnerships and innovation across both businesses over time," Travelocity Asia-Pacific regional vice-president Roshan Mendis said.
According to the Travelguru chief executive Ashwin Damera this acquisition will enable increased distribution as well as the widest choices of travel deals in India.
