Toyota Kirloskar Motor Private Limited launched the new Toyota Corolla Altis Sport in India to target young fanatics of cars. The new Altis Sport has youthful and sporty looks with exciting new features.

The car is priced at Rs 11.35 lakh (ex-showroom, Delhi). There are new features like, aerodynamic front and rear bumper spoiler, smooth side skirts, rear LED spoilers, and a stylish headlamp garnish. It also has a dual tone seat fabric and wood finish rear cup holders. Only a limited number of editions will be available initially.

Hiroshi Nakagawa, Managing Director, Toyota Kirloskar Motor (TKM), said, the launch of Corolla Altis last year was received well by the customers for its elegant looks and features. The new Corolla Altis Sport will give a sporty look to the current features.

Sandeep Singh, Deputy Managing Director (Marketing), TKM, said that only 300 units would be up for sales for now. There is a provision to have personalised logos to give the look of exclusivity. The attractive pricing would bring in customers in good numbers and the cars would be available at all the dealership offices of Toyota from today.

Singh added that Corolla Altis Sport would be promoted through extensive campaigns and would target young urbanites. The promotion would be done via web, print, direct marketing, etc. The Toyota Corolla Altis has been an attraction for people from corporate sectors. It has been a symbol of perfection in elegance and luxury.