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The GSM arm of Tata Teleservices, Tata Docomo, has launched a new SMS service, Diet SMS, on Tuesday. The customers now will be charged according to the number of characters in a SMS they send. Each character is charges 1 paisa.
"The cost of any Diet-SMS will be only one paisa per character used, thereby providing complete value to customers," Tata Docomo said.
Tata Docomo, which initiated the pay-per-use services in the mobile telecom segment, has disclosed that the space between two words is not charged.
The Tata Docomo services are available in 8 circles. The company has plans to launch its services all over India by the end of 2009.
"In all of the eight circles where we have launched our GSM services, we made the promise of introducing path-breaking innovative products and services, and never-before tariff options. Diet-SMS is another way of fulfilling that promise," said Tata Docomo president Deepak Gulati.
"We broke the per-minute pricing paradigm for voice calls when we launched our services. With Diet-SMS, we are doing it again, this time on the SMS front”, Gulati added.
