Sonu Nigam Joins Hands With US Software Firm
Ace Bollywood singer Sonu Nigam has entered into a partnership with media and software company Cinsay to bring the star closer to his fans and consumers in the United States.
"The Internet is clearly the future of entertainment, and I am very excited to be collaborating and working with such a progressive team as Cinsay," said Sonu Nigam announcing the partnership in New York City on Tuesday.
"In addition to creating original content which will help my fans see me in different situations than they are used to, Cinsay and I are working together to create a line of apparel and merchandise which reflects my passion for performing. I hope fans around the world will enjoy these new designs."
Along with the latest US concert tour Explosion 2009 of Sonu Nigam, the content-to-commerce partnership will enable Cinsay to provide access to exclusive performance, rehearsal and behind-the-scenes video footage, music videos and branded consumer products, including new clothing and merchandise line, to fans in the US and elsewhere.
The footage and the merchandise line will be available at www.cinsay.com/sonu. The collaboration was facilitated by Music is Nirvana, a leading content aggregator of South Asian music and movies in the US.