India, which is one of the fastest growing markets for cell phones in the world, has been avidly roping in actor and other celebrities to promote such products. That this trend is growing in India real fast and robust is proved by the fact that three Indian Bollywood actors feature in the '10 Celebs and Their Cells' list released by the prestigious Forbes magazine recently.  

'Though the practice permeates the US, Europe and East Asia, India is the global capital of celebrity cell phone promotions,' the US business magazine has noted. It further underscored that the mobile phone market in India is growing so strongly that it is now contending cosmetics and fashion in their pursuit of celebrity star power.

The publication explained that there are two factors mainly that are fostering the growth of this trend in this country. The first is that India is the world's fast growing cell phone market and the second is its basketful of homegrown superstars. The Forbes magazine thereafter adds that the phone makers are competing to snap up the most bankable Bollywood stars in the hope that their legions of fans too will follow.