This caper type flick ‘Badmaash Company’ which has its essence of Hollywood was made out of frustration by the director Parmeet Sethi which features Shahid Kapoor in the lead showcasing him how he cons job along with his three friends to become rich overnight.

 

Parmeet reflects to be reasonable and successful in transforming his negativity of frustration to positivity by making it to an entertaining concept that is welcomed by the people, he added, "The bell actually rang three years back when I was sure that I will direct a film. This is the second script that I have written. Yash Raj Films (YRF) had approved my first script too, but we couldn't make it. I waited for one and a half years, but the film didn't take off and I was frustrated. I was in a dilemma whether to stick to my plans to direct a film or go back to acting. Then in frustration, I wrote this script.”

 

Neither time nor money was available so he opted for this, Parmeet revealed, "I had five ideas with me out of which two were most compelling. I wanted to write another script before this but that required research work in Canada, which would have taken six months. I didn't have the money. I didn't have the time. So I chose this one because I enjoy the genre very much. I think no one has done a full-on con film intelligently.”