After successfully playing the role of quizmaster in TV shows, Bollywood superstar Shah Rukh Khan is all set to throw questions to the students of B-school. As per sources, King Khan has been roped in by Indian Institute of Planning and Management (IIPM) to host its annual business and marketing quiz for three years.

 

The B-school has chosen Shah Rukh Khan as a host to give an over all appeal to the quizzing event. The annual event will be held in association with Planman Media’s magazine, 4Ps Business and Marketing.  While speaking to media, IIPM Dean, Arindam Chaudhuri said that the main aim of organizing quiz competition is to bring world-class elements in terms of education and the campus life of the students.

 

Talking about SRK, Arindam Chaudhuri stated that the Bollywood actor has been chosen because of his sound knowledge in Economics. In addition to it, the actor has a global appeal, which is very important for enhancing the popularity of the quizzing events. His suave marketing skills and sharp intelligence have made him an automatic choice for the job of quizmaster.