It is time to bid goodbye to the days when people depended on friends and relatives to search out an ideal partner for one’s son or daughter. With newspapers, agencies, internet portals and even television stepping forward for providing matrimonial services, down the years so many changes crept into the way one went about looking for that ideal groom or bride.  

Now here comes one more unique matrimonial service offering from India’s direct-to-home (DTH) digital entertainment service provider DishTV and Shaadi.com, a matrimonial service portal.  The two have joined hands to offer a new interactive service called ‘Shaadi Active’ through DishTV's platform. The aim of Shaadi Active is to make the content of Shaadi.com i.e. the profiles of thousands of prospective brides and grooms, available on television.

Through Shaadi Active, DishTV subscribers looking for a match will be able to define the parameters of selection and search by the criteria of age, community, caste, profession, etc. The corresponding Shaadi.com profiles will then be telecast on the television screen, from which one can choose and get in touch with the other party. The profiles displayed through this service will be refreshed on a daily basis.