Sanjeev Kapoor’s Food Channel To Be Launched Soon Sanjeev kapoor

The channel would also mark the foray of Astro into the Indian media sector, the concept of the channel would be available across mobiles and web.

Kapoor further reveals about the channel, “The channel offers an ultimate lifestyle destination for Indian foodies who want to make some quick, easy, balanced meals as well learn about interesting world cuisines. With food being the central element, the shows will offer a variety of lifestyle and entertainment content, and different themes and recipes that the Indian viewers can connect with.”

Raghvendra Madhav, executive director of India and South Asia for media, Astro group says, “We are launching Food Food - 360 degrees of food available across multimedia platforms like TV, web, mobile! Our core target is the middle class Indian in urban towns and cities.”

“Food Food will feature shows about food and food lifestyle like 'Sanjeev Kapoor's Kitchen', 'Firangi Tadka', 'Sirf 30 Minute' and 'Ready Steady Cook.”