Sachin Tendulkar, Priyanka Chopra Encourages People To Be In Census 2011 Counting
Suman Prashar, consultant to RGI, said, "Priyanka and Sachin both will be requesting the people that they have been part of the exercise and requesting them (viewers) to participate.”
About the TV commercials' purpose, Chakravorty said, "The enumerator should be given due importance and the questions they ask should be duly answered because Tendulkar has answered all the questions. When one sees repeatedly on TV, or hear them on the radio or even in the print ads then they get sensitised. People think that 'Yes, these are important issues I should correctly answer the questions'".