Reliance Communications have launched its DTH venture Reliance BIG TV Ltd. Reliance BIG TV according to reports is world’s most advanced MPEG4 Direct-to-Home platform. However, as of now, DTH accounts for only 4 per cent in Indian market whereas there is 95 per cent market for cable services. Now, how does Reliance BIG will perform in DTH market will be seen.

 

However, Reliance BIG does have highly ambitious project of grabbing 40 per cent market share within a span of one year. The company source reveals that it will offer its customers a bouquet of 202 channels. The facility will be accompanied with digital quality picture and sound.

 

Chairman of Reliance ADA Group, Anil Ambani on the new venture commented that the huge potential of a quality and value offering in the home entertainment service market offers Reliance BIG a unique opportunity to tap the strengths, and with the launch of BIG TV DTH the company is aiming to accelerate the growth momentum enhancing value of many million shareholders of Reliance Com.