Prachi Desai - The New Face Of ‘Neutrogena’
Bollywood actress, Prachi Desai who is known for her role in movies like, ‘Rock On’ and recently released ‘ Life Partner’ is the new face of the International cosmetics brand ‘Neutrogena’ in the Indian market.
On Thursday, US-based Pharmaceuticals Company ‘Johnson & Johnson’ launched Neutrogena in the Indian market. The company has around 25 beauty products which include fairness creams; face cleansing lotions to sun protection and hand and body care products.
Prachi Desai said: "The arrival of Neutrogena in the Indian market is going to be a gift for thousands of consumers who have waited long for products that really work”.
The testing of the products has been conducted by the company for the past two years to make it suitable for the Indian skin.
Swami Raote, the managing director of Johnson & Johnson said, “We are bringing science to the art of beauty. For the past two years, we were understanding the needs of Indian customers because we wanted to give our consumers only the best”.
"We are targeting mainly women living in metro cities. Therefore, our products will be available in major Indian cities and towns," he added.
Tina Mistry, the vice president of J&J said, "People want to look good and are concerned about fairness, aging, blemishes - in short they want to look beautiful. We have products that not only give complete solutions but also complete satisfaction as well”.
"The Indian skin care market is still in a nascent stage because there was a time when women were very indifferent about the way they looked. Things have changed today and young women want products that give them results," she added.