For those couples looking to rev up their sex life a notch further, the Royal Philips Electronics has launched an 'Intimate Massager', which is a product to be used in foreplay. The Philips Company is confident that it will be a lucrative line of sex toys. As per the company's plans, the product will first be sold in the stores of Britain initially. It will also be available for purchase at the popular pharmacy chain Boots or can be ordered online through the Amazon.co.uk web site.

The Royal Philips Electronics is crucially a major global player as lighting manufacturer and also has dominating presence in flat screens, ultrasound machines and electric shavers. Philips estimates the yearly worth of sex toy market in Europe to be around €280 million ($390 million) and fast growing. The Intimate Massager looks like a vibrator but is oblong. The size is such that it can easily fit in the palm of a hand. Philips said the product will be sold throughout Europe next year.