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In an attempt to give a comprehensive face-lit and strengthen the image of Krackjack brand, Parle Products Private Limited has rolled out the pan- India campaign. Parle is the largest confectionery and biscuit manufacturer in India.
Bhavin Panchamia, Product Manager - Krackjack, Parle Products, mentioned that the logo as well as the packaging of Krackjack has been given a new look, as the product offers dual flavours to its customers.
Actors like Swapnil Joshi and Gaurav Gera have been roped in for the new campaign of the product for promoting its sweet and salty qualities. This campaign, according to Panchamia, is meant for strengthening the brand position as well as creating a new image for Krackjack.
“It is a clear reincarnation of Krack and Jack characters as the basic brand essence is duality. It is imperative to communicate this duality in an interesting manner. We have tried to personify duality in terms of attitudes, lifestyle and behaviour by adding fun to it. We have created this property of ‘Pole Khol’ basically to interact with the consumer in a better way and engage them with the brand,” he said.
“Swapnil and Guarav will play the characters Krack and Jack in the new campaign. Both of them are quite popular and young and this will make the brand more relevant and contemporary as they complement each other very well as Krack and Jack,” he further said.
Vipin Dhyani, Founder and Creative Director, Thoughtshop India, said, “The idea is definitely to communicate duality. From the basic communication of sweet and salty taste, we have moved a step ahead and communicated the core idea of duality by personifying it.”
