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NDTV Convergence entered into a partnership with a mobile media company, Affle to stream advertising in NDTV Active. NDTV Convergence, the web version of the TV channel owns NDTV Active which is a mobile portal. It is estimated that every month, NDTV Active enjoys 3.8 million page views. The recent move to foray into advertising is taken to expand the growth of the mobile portal.
According to statement of NDTV Convergence, the on-going trend of mobile internet taking over PC based internet has prompted the news website to turn up for mobile advertising. He said that NDTV Active has been upgraded to give its users all-time access to personalized services, content, and promotions on their mobile phones. The alliance with Affle will incur significant revenues for NDTV Convergence by maximising the traffic on NDTV Active.
NDTV Convergence CEO Sanjay Trehan is of the opinion that tie-up with the mobile media company will help to appeal to a wider and more engaged audiences which will push up the financial growth of the mobile platform. He believes that the efficient and excellent team of Affle will come up with innovate and amazing ads for NDTV Active. Sanjay Trehan also stressed the fact the NDTV Active will offer the consumer an intuitive and user-friendly interface.
