Microsoft-Yahoo 10-year partnership deal in Internet search and advertising is expected to face tough scrutiny.

Microsoft-Yahoo Deal To Undergo A Detailed Probe
Last Updated: 2009-07-31T10:32:49+05:30
PrintMailRecommend This Site
Microsoft-Yahoo Deal To Undergo A Detailed Probe
Steve Ballmer
Steve Ballmer
The blockbuster deal between Microsoft and Yahoo to form a 10-year partnership in Internet search and advertising is expected to face tough scrutiny with US authorities taking a hard look at consolidation in the hi-tech industry.
Already, Congress has shown interest in the deal with Democrat Senator Herb Kohl, chairman of the Senate Judiciary Committee's antitrust subcommittee, saying the partnership "warrants our careful scrutiny".
In a statement, Kohl said members of the subcommittee are "concerned about competition issues in these markets because of the potentially far-reaching consequences for consumers and advertisers".
Microsoft and Yahoo said they will be submitting their proposal for being reviewed by antitrust regulators and that they hope to gain approval by early 2010.
"The difference here is that this transaction is about paid search and algorithmic search," said Brad Smith, Microsoft's general counsel said.
"The companies will continue to compete aggressively in other things such as portals, e-mail, instant messaging and display advertising."
The two companies also added that this was the sole way to form a credible competitor to, Google, which holds 65% of the market for Internet search advertising.
"We actually think this is one of those cases where us coming together will provide more competition to the market leader, not less," Microsoft chief executive Steve Ballmer said in a conference call.

PrintMailRecommend This Site



Indian Premier League

Latest News

More topics in Business