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A software wrapper is being developed by Microsoft which will enable the iPhone application developers to add Bing search results to their applications in a better fashion.
The wrapper, based on Objective C, is under testing now and will be released in a short period, said Alessandro Catorcini, senior program manager for the Bing search engine at Microsoft.
"Right now, there is an unneeded step to climb to integrate Bing results in your iPhone app but we want to make that smooth," he said. "We want to make it as easy as link [a] library, create an object - bam - you're done."
Bing was launched in June as a re-release of the Microsoft Live Search engine, and it was tipping point in the Microsoft-Yahoo deal. Microsoft had earlier emphasized the linkage between mobile devices and search capabilities as future expectation for search.
