Microsoft announces its new web search engine called “Bing” as an answer to Google. This has been in the wake of the growing popularity of its rival, Google. After an exhaustive research, Microsoft finally decided on “Bing”. This will be replacing the “Live-Search”. Live Search is at the third position after Google and Yahoo!. Live Search had earlier replaced MSN search.

“Bing” will aim at areas like online shopping, planning trips, local businesses etc. The idea is to turn the term “Bing” into a verb like “Google” or “Xerox”. Google has become a verb and a synonym of “search”. Analyst Shar VanBoskirk said Bing would focus on giving answers and not just web page results.

Bing will have “Quick tabs” that will enable the search terms to be refined automatically. When someone searches for a particular term, tabs will be triggered, which would subsequently throw up more searches pertaining to the main search term.

According to Microsoft, apart from keywords and algorithms, Bing will use semantic technology that will comprehend the meanings of the search terms. Semantic technology is best used for online research queries. Analyst Matt Rosoff said Bing intends to give out more information without people having to click through many search sites.

Microsoft’s study shows that many people give up on online search if they fail to find the information on the first attempt. Whitney Burk, director of communications, Bing, said the search engine has been designed to facilitate the people to narrow in on the search results faster.