Maruti Suzukiís Kizashi Luxury Sedan To Be Launched In February
Maruti Suzukiís Kizashi Luxury Sedan
Maruti Suzuki India is planning to launch its new Kizashi sedan in February this year, the company announced. The sedan would be positioned in the luxury car market.
“This is our attempt to be future ready, as we believe the A4 and A5 segment (luxury) is going to grow. It is small at the moment but the way the economy is growing, this segment is going to be big,” Maruti Suzuki India’s Managing Executive Officer for Marketing and Sales Mayank Pareek was quoted as saying.
The new Kizashi will be fully imported from Suzuki Japan. “In another 5-7 years time, this volume is going to be big and to sustain our leadership position in the market we are looking at this segment seriously,” Pareek added.
The company, which has about half of the Indian car market, has rightly understood the promising luxury car industry in India.
“There are nine million Maruti Suzuki customers at present. Many of them want to move up and have been asking after the SX4, what next? What we are doing here is to provide them options in luxury segment,” Pareek said.