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Designer Manish Arora has unveiled his "futuristic" collection for the Paris Fashion Week 2010. He also mentioned that says the global fashion trend this spring-summer, especially in Europe, is individualistic.
"The bottomline of international fashion is that it should no longer be boring. Fashion has to stand out and the product should take over brand as an individual entity for clients to notice it," told Arora while showcasing the spring/summer formal evening wear collection for the Paris Fashion Week 2010 at the Park Hotel at New Delhi on late Thursday evening.
"My collection for 2010 is futuristic, inspired by Indian techniques and western geometric designs. It hints at crystalline glamour, spartan chic and at the same time is wearable because of the Indian influences and techniques," Arora said.
This maiden venture of Arora into the premium fashion segment has been achieved in collaboration with Aamby Valley City.
"Fashion is a natural extension of the virtues exemplified by Aamby Valley City as a brand. The synergy between the two brands Aamby Valley City - luxury, lifestyle personified and finesse of Manish Arora's designs helped forge the partnership," said Seemanto Roy, head of Aamby Valley City & Entertainment Business.
The collection carries the theme of "geometrical shapes and sci-fi",. The silhouettes showcase inspiration from the 80s.
Supported by Swarovski, the collections is indeed a "mute, metallic, crystalline and European with wide and stiff shoulders resembling Greek armour-plates and military epaulettes".
The collections consists of glamorous evening ensembling Princess Lea's futuristic gowns from the Star War series, short skirts, summer jackets, sheer sequinned pants and tops. The hips are padded for additional contours.
The dresses are embroidered with crystals, beads, fine metal sheaths, appliqué embroidery and long Victorian trains along the asymmetrical hemlines, trailing into metres of sheer organza, crepe, nets, cotton-satins, silk and georgettes on the floor.
The bodices are stiff with winged lapels in geometric shapes. The colour palette largely comprises black, orange, white, grey and ombres with more stress on neon shades for detailing and embroidery.
"This is my fifth season at fashion's biggest trade event - the Paris Fashion Week and my ninth showcase at the Paris (five shows) and London (four shows) weeks put together," Arora said.
Arora said: "It took nearly 200 metres of cloth to create the train - a fabric of small textile discs in concentric colours, which are stitched together. The tri-coloured dress in pink, metallic grey and blue makes use of 3,000 small hand-embroidered sequin circles. The mirrors are hidden in small hand-embroidered meshes. I tried to put a lot of fuss back into fashion and make it as complicated as possible”.
Arora says despite the recession, his market has been growing by 20% every year.
Sanjay Sharma of Crystallised-Swarovski Elements, which had helped Arora embellish the clothes with a variety of crystals told, "Our collaboration with Manish goes back eight to nine years ever since he has been showing in London and Paris. Manish has even designed a special brand of crystal called 'Transfers' in 70 colours for us that can be ironed into the clothes directly. It was launched a week ago in Paris."
