Lara Dutta – The New Face OF Pizza Hut
Pizza Hut has roped in Lara Dutta, the former Miss Universe and a Bollywood heroine, to promote their new “Cheesy Bites” range of pizzas.
The campaign will have all the marketing initiatives, which also include a television commercial which will feature Lara Dutta.
"Cheesy Bites is a fun pizza and we wanted a fun campaign to promote it in India. Internationally the advertisement has been a big hit so we decided to give it a 'desi twist' with Lara," Yum! Restaurants India — Pizza Hut Director (Marketing) Anup Jain said.
Pizza Hut currently has 147 restaurants across India.