Kareena Kapoor Will Never Endorse Non-Vegetarian Products Like McDonalds
Bollywood actress Kareena Kapoor has mentioned that she will never be the brand ambassador for food chains which have non-vegetarian products like McDonald's or Burger King. Meanwhile her current beau Saif Ali Khan has cited that he cannot imagine himself doing an ad for underwear.
"I will not endorse non-vegetarian products like McDonald's or Burger King. I won't endorse alcohol or tobacco. This is the policy I always follow because if I don't relate to such things, I should not advocate them either," said the numero uno Bollywood actress at the HT Leadership Summit.
"Endorsing a brand is not only fun but it does add to the bank balance. Apart from that endorsing a good brand helps you in connecting with your fans. Given this, I have to be very choosy about my endorsements because they also help a lot in branding," she added.
Kareena is the face of many leading brands like Kurkure Desi Beats and Vivel soap among others.
Saif, who is endorsing Head & Shoulders and Asian Paints, said that the brand he endorses should be connected with him.
"For me, brand name is very important. I feel I should represent a brand that I can connect with. This also helps me to reach out to my fans because they can associate with me through that brand. I won't endorse something I don't connect with... like underwear ads. I can do a baniyan (vest) ad, but no chaddis for me”.
"It's not the finances always. When a brand approaches us, they do a lot of research before they come to sign us. And when they come to sign, which means you represent something. It also helps visibility," he added.