One of the largest advertising agencies in the US, JWT, has launched AnxietyIndex.com, an interactive site to help brands understand and navigate today’s consumer anxiety. JWT is the fourth largest advertising agencies in the world. The site is to be updated with daily contents along with major research and trend reports to be added to it frequently. Therefore, the site is intended as a place to discover and discuss how brands and consumers are responding to and coping with the current global recession.

 

AnxietyIndex.com offers a truly geographically diverse perspective with contributions from around JWT’s global network from Shanghai, Sao Paulo, Mumbai, New York, London and Cape Town. The site is an evolution of JWT’s six-year-old proprietary AnxietyIndex. AnxietyIndex was launched during the run-up to the Iraq war to track the level and intensity of consumer anxiety. Since then, JWT has run 15 waves of the AnxietyIndex across multiple markets.

 

Guy Murphy, JWT Global Planning Director said that, AnxietyIndex.com is a uniquely forward-thinking effort that goes well beyond making a case for marketing in a recession or reviewing historical recession data.