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FMCG major, ITC has inked deal with Orissa Rural Development and Marketing Society for producing incense sticks in Orissa. This deal will ensure jobs for 3,000 plus rural women of Orissa.
The agreement was signed by the chief executive of the state-run ORMAS B.N. Das, and ITC executive director V.M. Rajsekharan in the presence of Chief Minister Naveen Patnaik.
The deal will enable ORMAS to supply raw material for the producing of incense sticks to women by means of self-help groups. ITC will help in building the capacity and monitoring the quality of the work.
ITC has also assured the state government to set up a scented and packaging unit in Bhubaneswar soon.
A large number of women are involved in rolling agarbattis which are used by ITC - one of the leading marketers of incense sticks manufactured by the small scale sector in India.
ITC's "Mangaldeep" is one of the leading agarbatti brands in India.
"ITC's partnership with ORMAS will not only help establish a supply chain model for raw battis but also contribute to value addition through the establishment of a perfuming and packaging centre for Mangaldeep brand agarbattis in Orissa," ITC said in a statement.
