lTC recently launched "Paperkraft Premium Business Paper", an environment friendly paper which has been crafted by ITC using a pioneering technology, which is first of its kind in India called "Ozone Treated Elemental Chlorine Free technology".

 

Paperkraft is a superior and environmentally friendly, multipurpose paper for office and home use, which lets you exercise your power to "Go Green". This unique product is an integral part of ITC's significant initiatives to augment natural and scare resources and has been launched in line with ITC's triple bottom line commitment to building economic, environmental and social capital for the nation.

 

The Paperkraft Premium Business Paper is being marketed by the Education and Stationery products business of ITC, which has a widespread distribution network across the country, through which it delivers its student stationery products branded as "Classmate".

 

ECF Technology virtually eliminates the production of toxic byproducts like Chlorine. This is achieved by substituting elemental chlorine with chlorine dioxide. "Ozone treatment", is an advancement over ECF, resulting in even lower chemical usage and reduced water pollution.

 

In paper manufacture ITC has been India's first company to adopt the Elemental Chlorine Free (ECF) technology and has surpassed all stipulated government legislation on emission levels.