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In an attempt to give more space to television advertisements, the second season of the Indian Premier League will have compulsory ‘time-outs’ during the match. The breaks, which will last for seven-and-a-half minutes, will be taken after 10 overs. During the breaks, the audience inside the stadium will enjoy the performance of live band while television audiences will watch three separate two-and-a-half minute segments.
Out of the three separate segments, two will be sold commercially for an estimated $1 million each. The third will show the teams taking drinks and discussing tactics. While talking about the time outs in IPL II, a senior production official said that such type of step is taken to earn more money by selling airtime.
The second season of cash-rich IPL will kick off in South Africa on Saturday (April 18). The organizers of the lavish tournament have concentrated on advertisements specially after the shifting of the venues from India to South Africa. Last month after much of hue and cry, the IPL renegotiated its 1.8 billion dollars 10-year broadcast-rights deal with Sony-owned Multi Screen Media (MSM) and World Sports Group (WSG).
