In its mission to expand India as a popular tourist destination, Tourism Ministry of India has decided to do a month long Incredible India campaign in Beijing, during Olympic. The campaign will showcase the country’s rich heritage and culture, and accordingly the campaign will be highlighted in crucial subways and junctions of Beijing city.

 

An extensive advertisement would be placed in major newspapers like the China Daily and South China Post during the Olympics. The special focus will be given on campaign on the occasion of the Indian Independence Day celebrations on Aug 15 in Beijing. Both, India and China have extended their hand of friendly relations recently to promote tourism mutually.
 

Recently, Tourism and Culture Minister Ambika Soni inaugurated the 14th overseas office of the Ministry of Tourism in Beijing. India sees lots of potential in the ongoing Beijing 2008 Olympics as it will provide a great opportunity to promote India as tourist destination worldwide. This time promotional brochures have been made available in the Chinese language to educate Chinese people about India.