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International Business Machine’s Corp. (IBM) recently revealed that they have developed an advanced data masking technology that helps call centres protect critical data without disrupting customer service or business operations. Researchers have developed the technology at IBM’s India Research Laboratory. According to the company, the technology is a speech analytics tool that helps in complying with security and privacy legislation and compliance standards, which in turn enhances customer satisfaction.
IBM claims that previously no such technology was available for protecting critical data. According to the company, the technology enables detecting and masking private sensitive information collected from audio recordings of conversations between call centre agents and customers.
The company in a statement said that the technology helps call centres and Information Technology Enabled Services (ITES) organizations by providing effective security and privacy of data which helps in managing customer trust protecting the brand, which is critical for the call centre industry.
With companies becoming increasingly aware and cautious for protecting the privacy of their customer information, the novel technology is set to be used in the call centres and ITES industries.
The company in a statement said that the technology helps call centres and Information Technology Enabled Services (ITES) organizations by providing effective security and privacy of data which helps in managing customer trust protecting the brand, which is critical for the call centre industry.
With companies becoming increasingly aware and cautious for protecting the privacy of their customer information, the novel technology is set to be used in the call centres and ITES industries.
