Hollywood’s New Trend, Celebrities Turn Fashion Designers
They sure know a thing or two about style, and Hollywood celebrities are putting their fashion skills to good use by launching clothing and accessory lines either independently or through tie-ups with companies.
From singers Jennifer Lopez and Victoria Beckham to actresses Katie Holmes and Lindsay Lohan, many Hollywood A-listers have taken the plunge.
Lopez, a hit singer and a modestly successful film actress, launched an entire range of clothes and accessories way back in 2003. It is called ‘JLO by Jennifer Lopez’ and includes casual jeans, T-shirts, coats, belts, purses and lingerie. She also retails a jewellery line and has an accessory line that boasts of hats, gloves and scarves.
Two years after the success of her initial idea, she even kick started a new clothing line called ‘Sweetface’, followed by a new juniors' line called ‘JustSweet’ in 2007.
Following in the footsteps of Lopez, former Spice Girl Victoria Beckham too emerged victorious when she switched to creating her own line of jeans for clothing brand Rock & Republic in 2004. Later, she graduated to launch her own denim brand with the name dVb Style and, as a matter of fact, she is now more popular as a designer than as a singer.
‘Sex and the City’ star Sarah Jessica Parker admits she was apprehensive about going ahead with the idea.
"I was really dubious and quite skeptical that this could be done. I want to make fashion accessible to all the women irrespective of the economic status, ethnic background, age, shape or size," Parker, who launched a range of clothes under the name of Bitten in partnership with clothing chain Steve & Barry's in 2007, had quoted.