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Hero Honda Motors, India’s largest two-wheeler manufacturer, has launched a new model of its premium bike Karizma, which is offered at an ex-showroom price of Rs. 91,000 in New Delhi.
The Karizma ZMR is equipped with a 225 cc fuel injection engine sports a digital ignition system.
"One of the key pillars of our winning strategy has been to consistently keep introducing new, advanced products and maintaining a balanced product portfolio. The ZMR is set to further augment our steadily growing presence in the premium segment," Hero Honda Motors Managing Director Pawan Munjal said.
He added that Hero Honda offers several successful products including motorcycles which have redefined the Indian motorcycle market.
Karizma ZMR will hit the stores by end of September. This new bike has been launched exclusively for those who belong to the age group of 18 to 24.
Hero Honda will be showcasing an all-comprehensive marketing campaign in all the forms for the promotion of Karizma ZMR.
The new ZMR is an addition to the premium segment which currently offers Hunk, Achiever, CBZ Xtreme and Karizma
