Google is planning to launch an online music service to compete with Apple's iTunes. The hints came from the recent I/O conference.

 

According to analysts, the online giant is preparing to invest largely in the digital music market by providing a better music experience for its Android-powered devices.

 

Accordingly, Google has acquired Simplify Media, a developer of software for sharing music and photos through iTunes and iPhotos. The company will use a desktop application developed by Simplify that can give access to DRM-free media on Android devices. 

 

Google is also not a new player in this field as it had already released a number of services including Music OneBox and Google Discover Music. Music OneBox is a service that provided music streaming features directly from Google whereas Google Discover Music is a customised search engine to find songs on the internet.