Ford To Unveil Eight New Models By 2015
Leading automobile manufacturer Ford has said that it will launch eight new models in the next five years.
“By the middle of this decade we will introduce eight new vehicles to India from our global platforms, in segments appropriate for this market. This is part of our ‘better plan' to bring more and more vehicles from our vast global portfolio to India and other markets in Asia Pacific and Africa,” said Ford's President for Asia Pacific and Africa (APA) Joe Hinrichs.
“We have big plans for India and for this region. As we have seen from the spectacular early success of the Ford Figo, more and more Indian consumers appreciate the fuel-efficient, economical, high quality, safe, and fun-to-drive vehicles that Ford offers,” he added.
Ford India launched Figo subcompact car in the first quarter of this year. It sold more than 30,000 units in the last six months.
According to a company official, the populat Figo will be exported to 50 new markets in the world.
“Although the vast majority of vehicles we produce in India will help satisfy growing local demand, we also continue to pursue export opportunities,” said Ford India President and Managing Director Michael Boneham.
“We are pleased to announce that Ford India will export our locally-produced, hot-selling Figo to 50 new markets, including Mexico, North Africa and the Middle East starting next year,” he added.
Ford’s Figo has been very popular in South Africa since May 2010.